The digital platform behind First Camp’s continued growth
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With 77 destinations across the Nordic region, First Camp Group is today the largest operator of campsites and resorts in the region. In July 2025, the group took the next step in its growth journey with the acquisition of its first campsite in Germany.
Behind its daily operations is a comprehensive digital group solution from CompuSoft, where all destinations operate within the same CompuSuite platform using a central shared database combined with local databases. This enables First Camp to consolidate bookings, operations, reporting, guest services, and business data across the entire organisation.
First Camp implemented CompuSoft’s booking solution as early as 2017. Following an extensive market evaluation, Johan Söör, CEO of First Camp Group, stated in 2018:
”We are passionate about making the guest experience even simpler in every aspect, and our transition to CompuSoft is an important part of that. After a thorough evaluation of a total of 20 potential suppliers, we ultimately chose CompuSoft as the best solution for us”
The transition to the new booking platform quickly delivered results:
“Nordic Camping–First Camp has now fully transitioned to a new booking system, which contributed to sales through nordiccamping.se more than doubling during the summer compared to 2018.” – Johan Söör (CEO, Nordic Camping / First Camp)
Digitalisation and guest experience continue to be key focus areas for First Camp. In February 2026, Johan Söör told the German industry magazine CampingImpulse:
"First and foremost, digitalisation simplifies the work of campsite teams, allowing them to focus more on what truly matters – especially the guest experience. Our digital infrastructure brings bookings, communication, reporting, and service processes together in one place, and we also make use of AI.
When combining all the websites currently operating within our group, we represent the largest booking platform in Northern Europe. This will become even more important in the future, as guests increasingly prefer to book online. For independent campsites that do not have access to such a large platform, this is becoming an increasing challenge"
Source:
CampingImpulse - "Wir teilen dieselben Werte"
https://campingimpulse.de/allgemein/wir-teilen-dieselben-werte/
A selection of solutions in First Camp’s CompuSuite group setup
- Group-wide solution with central and local databases
- Digital guest journey
- All-in-one campsite booking and management system
- Multi-destination booking portal
- CRM module
- Financial management
- Business Intelligence
- Dynamic Pricing
- Self-service solutions through guest app and kiosks
- Integrations with CityBreak, financial systems, and bookingchannels(OTA)
- cWallet Pro Enterprise
- cPay Pro Enterprise (Bistro App)